The Pac-12 Conference is one of the most preeminent and historic athletic conferences in the National Collegiate Athletic Association (NCAA). The conference has leaned into “going global,” and has made a strong commitment to the Chinese market. In 2015, the Pac-12 launched the “Pac-12 China Game,” an annual regular season contest, taking place in Shanghai, China.


Fullreach China has served as the official digital media agency in China for the Pac-12 since 2017, providing daily, professional operation of the conference’s official Weibo and WeChat accounts.


Case Studies:


– China Game 2018        – Student Reporter Program

Harlem Globetrotters

The Harlem Globetrotters are one of the world’s most famous and iconic basketball teams. They combine athleticism, theater, and comedy in their style of play. Over the years they have played more than 26,000 exhibition games in 123 countries and territories.


Fullreach China became the digital media agency in China prior to the tour to help the Globetrotters build a social media presence and an audience of loyal fans in China.


Case Study:


– 2018 Harlem Globetrotters China Tour

Monster Jam

Monster Jam is a live motorsport event tour and television show operated by Feld Entertainment. In 2017, Monster Jam held their first ever event in China at the Olympic Stadium in Beijing.


Fullreach became the digital media agency in China prior to the show to help the Monster Jam take advantage of the show to build a social media presence and secure an initial base of loyal followers.


Case Study:


– First Ever Monster Jam in Beijing

National Basketball League

The National Basketball League is Australia’s preeminent professional basketball league. In 2016, the NBL set it sites on building its market presence in China, securing agreements to broadcast live NBL games in China for the 2016/17 season with both Sina Sports and AliSports, respectively.


Fullreach was appointed as the digital media agency in China for the NBL for the 2016/17 and 2017/18 seasons.


Case Study:


– NBL New Account Launch



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